March 2025 Housing Market Breakdown: Plano vs. Southlake

Spring is here—and in DFW, that means housing activity is heating up. This month’s spotlight is on two of the metroplex’s most desirable cities: Plano and Southlake. Both remain competitive, but each is navigating its own set of market shifts.

Whether you're relocating, investing, or preparing to list, here's a data-driven look at where these two premium suburbs stand as of March 2025.

Plano: Stable Prices, Sharpening Buyer Behavior

Key Market Metrics

• Months of Inventory: 3.56
  MoM Change: ↑ +4.4%

• Median Sold Price: $547,500
  MoM Change: ↑ +3.5%

• Median Days on Market: 31
  MoM Change: ↓ -16.2%

• Median Estimated Property Value: $552,200
  MoM Change: ↓ -1.2%
  YoY Change: ↓ -0.4%

Plano continues to attract steady demand, especially from relocators targeting major employment hubs like Legacy West, Toyota HQ, and the Telecom Corridor. Homes are selling faster in March, with DOM dropping 16%, and prices inching upward despite a slight dip in appraised values.

Inventory rose slightly, giving buyers more to choose from—but make no mistake, updated homes in prime locations still command attention and close quickly.

Plano Price Per Square Foot

• Sold Listings: $228/sqft (↑ +0.9% MoM)

• Pending Listings: $228/sqft (↓ -1.3% MoM)

• Active Listings: $228/sqft (↑ +0.4% MoM)

The market is tight and consistent. Sale and list prices per square foot are almost identical, showing that buyers and sellers are meeting in the middle—especially when homes are clean, modernized, and competitively priced.

Southlake: Luxury Market Surges Into Spring

Key Market Metrics

• Months of Inventory: 3.82
  MoM Change: ↑ +33.6%

• Median Sold Price: $1,400,000
  MoM Change: ↑ +23.9%

• Median Days on Market: 33
  MoM Change: ↑ +37.5%

• Median Estimated Property Value: $1,340,790
  MoM Change: ↓ -0.7%
  YoY Change: ↑ +1.2%

Southlake’s luxury sector exploded in March with a nearly 24% jump in sale prices. At the same time, homes took longer to sell and inventory rose substantially—suggesting that buyers in this price bracket are still active, but more cautious.

For executives, high-income professionals, and relocators seeking top-tier schools and estate homes, Southlake continues to deliver. That said, list-to-close strategy is critical as expectations rise with price tags.

Southlake Price Per Square Foot

• Sold Listings: $345/sqft (↑ +6.2% MoM)

• Pending Listings: $386/sqft (↑ +4.0% MoM)

• Active Listings: $405/sqft (↑ +2.3% MoM)

The luxury buyer is clearly willing to pay premium pricing—especially for updated, well-located properties. Sellers in Southlake should take advantage of the high per-foot valuations, but only if their homes are staged, upgraded, and marketed effectively.

Plano vs. Southlake – Side-by-Side Snapshot

Plano’s median sold price came in at $547,500, with homes selling in about 31 days on average. Active listings are priced around $228 per square foot, and inventory is rising moderately. Buyers in Plano are moving quickly and decisively, especially on well-priced, move-in-ready homes. The median estimated property value sits at $552,200, with the city appealing most to professionals and families seeking affordability, top-rated schools, and proximity to corporate hubs like Legacy West.

Meanwhile, Southlake’s median sold price soared to $1.4 million, with homes taking slightly longer to sell—33 days on average. Active listings are pushing $405 per square foot, and inventory is climbing at a much faster pace. Buyers here are more selective, taking time to evaluate luxury properties. The median estimated value is $1,340,790, and the area continues to attract high-net-worth buyers, relocators, and those seeking estate-style homes, privacy, and prestigious schools.

Strategic Guidance

For Sellers:
Plano sellers benefit from a fast-moving, balanced market. Time on market is down, prices are up—but only for homes priced within range. Southlake sellers are seeing a surge in pricing, but buyers are scrutinizing value. List smart, stage fully, and be prepared for longer negotiations at the higher end.

For Buyers:
In Plano, you’ll need to move quickly—especially under $600K. Appraisal gaps may arise, so be prepared to negotiate if valuations come in low. In Southlake, competition is still strong, but higher DOM and rising inventory offer more room for negotiation on price and terms.

For Relocators:
Plano remains ideal for families and professionals relocating for work—with great schools, affordability (by DFW standards), and corporate access. Southlake caters to luxury buyers relocating for lifestyle—larger homes, prestige, and elite amenities all within minutes of DFW Airport.

Final Thoughts

Plano and Southlake offer two distinct paths in today’s market—one efficient and fast-moving, the other elevated and high-value. Both reflect the larger DFW trend of rising inventory, stable prices, and smarter buyers. Whether you're listing or relocating, your outcome depends on how well your move aligns with current data.

Let’s make your move strategic, not speculative.

Gustavo Ramos
Realtor – Keller Williams Dallas Metro North
📞 (817) 876-3390
📧 gustavoramos@kw.com
🌐 gustavoramos.kw.com